A list broker is a professional marketer and consultant who plays a very important role in the direct marketing process. As a consultant, your broker will find the right lists in accordance with a specified marketing campaign. During the rental process, the broker’s responsibilities include research, list analysis, list recommendations, order placement and handling all monetary transactions.

With over 80,000 lists available worldwide, finding the right list is imperative to an effective campaign. It is important to first recognize who your clients are in order to target new customers on a specified mailing list.

After researching the available pool of potential lists, your list broker will analyze and evaluate the potential of each list, comparing size, quality of the list, demographic and psychographic profiles, available segmentations, price and availability.